The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Paperback)
by Clara Shih (Author)|
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Review from a satisfied customer who purchased the book
Great Information 
By F. Among
(Honolulu, Hawaii)
For those trying to figure out how to use Facebook as a tool to enhance business opportunities and ecommerce, this book has a lot of the answers. Really like the case studies of how actual businesses are using social networking in real life. Of course the SalesForce - Facebook app is a huge advantage for Salesforce customers ... and its free! I also found the history and in depth analysis of why Facebook is so popular for the first time explains the phenomenon in simple and understandable terms. If she is even half right in her belief that we are on the verge of another breakthrough which will be as big as was the creation of the internet, this book will have prepared you and will be worth it.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
by David Meerman Scott (Author)|
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Another review from a satisfied customer
A to Z assistance for any business
More than anything, The
New Rules of Marketing & PR ties things together. The book provides
an easy to understand yet comprehensive view of the new online
marketplace--a landscape that can appear quite bewildering, even to
marketing specialists. With so many options at our fingertips
(literally), where do we start? Blogs? Podcasts? Public relations? SEO?
Paid search...
Social Media Marketing: An Hour a Day (Paperback)
by Dave Evans (Author), Susan Bratton (Foreword)|
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Review from a satisfied customer
I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:
I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan
Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.
Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.
After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.
